Yup, the picture says it all. But this watch, designed by Crispin Jones, is called the Accurate not only because it’s purported to be the most accurate fancy wristwatch you can buy, but also because we all agree that, indeed, yes, we’re gonna die sometime (maybe except Britney Spears, arghh).

I think you can go formal or casual with this watch. But please do so in the company of cool dudes. Most reactions I’m reading are uncool and uninformed. So let’s clear this up. A statement from Crispin Jones goes: “Today everyone has a mobile phone to do the really functional timekeeping, this means that the wristwatch is free to do something a bit different. The watches I design reflect and comment on society, both on the role that time plays in all our lives and also on the social impact of technology. ”

In other words, I’m just writing this post and I’m really tired and this world is a weary place and everything is just speeding by, but when I look at my watch, I’m reminded of the simple things that are worth valuing and enjoying (like my face when it’s reflected on the watch’s mirror face; LOL). In short, life is short.

Except that — what? It costs $145? (OK, still, it’s not in the price range of a status symbol.)

Remember. You will die.