Sony’s Blu-ray could as well lay claim to genuine Megatron heritage (if you watched Michael Bay’s Transformers movie). That is, when Blu-ray won the drawn-out DVD format war this month. But pray this win isn’t deja vu.

Back in the ’80s, VHS’s victory over Sony’s Betamax was tainted with insinuations that VHS had brownie points other than superior technology - such as, umm, the availability of porn in VHS.

Back to present day. There’s always that nagging problem with the cheap, brittle, and easily wearing-out DVD format, especially now that Blu-ray comes in mega gigs. And the problem is that it can accelerate piracy.

I woke up one day realizing that what the Blu-ray format needs is a new rival such as — tadaaah, flash drives, which kindof remind me of those expensive Atari cartridges of yore. Oh have you heard of those artists experimenting with flash drive releases?

Maybe this is nuts but the upside to flash drives is that if they were the universal portable format today, they’d last. They’d help unify storage and media players. Plus, it would be expensive to peddle around pirated copyright material in flash drive format. (Hey, it’s moot. I’m not sidling up to those behemoth corporations.)